Meet the team
Mike Challinor – UK & IRE Business Consultant
Specialities: Brand Building, Marketing Specialist & Influential Team Leader
My journey has included successful periods with some of the world’s biggest brands, where I’ve consistently delivered results through innovative marketing and investment strategies across multiple operating channels. I have successfully navigated through diverse brands, channels, and product categories, demonstrating a skill for understanding market nuances and tailoring strategies accordingly. My experience spans everything from global brand new product development, through to supplier and agency support to bring a brand to life in retail, the on-trade or through events.
I put the consumer at the heart of everything I do. My expertise in brand marketing has led to the creation of unforgettable campaigns and product launches that capture market share and drive brand loyalty. My commitment to data-driven insights ensures that each marketing initiative is meticulously planned and executed for maximum impact.
Building strong and lasting relationships is at the core of my professional character. Throughout my career, I’ve cultivated invaluable connections with industry influencers, stakeholders, and partners. These relationships have not only opened doors to exciting collaborations but have also been pivotal in navigating the dynamic FMCG landscape.
I’m passionate about driving growth and creating lasting impact in the FMCG industry. If you’re looking for a seasoned professional who can help take your brand to new heights through strategic brand marketing, relationship-building, and a deep understanding of the multi-faceted FMCG landscape, let’s connect and explore opportunities for collaboration.
Gerald Margolis – Managing Director at Philip Morris International.
I worked with Mike for several years when I was UK Sales Director. I always found Mike to be a strong performer who had solid execution skills and delivered results. He has a great attitude and is a good team player. Given the opportunity to work with him again, I would appreciate having Mike a member of my organization.
Dean Martin – Sales Director UK & EU – Get More Vits.
What a guy! Mike was employed as a national account manger for me at CJ Services. During this time Mike was really driven & his attention to detail was a bench mark in our industry. This detail was critical because the informational collated was so important to the projects & installs. This was especially important on contracts supporting major retailers. Clients always spoke highly of Mike, he was professional, trust worthy, great networker, presented well, and always carried out his role in exemplary fashion. I would personally recommend Mike to any business.
Adam Tinsley – Head of Regional Brewers and Tenanted Pubs BRITVIC PLC.
Mike was a key member of a pilot sales team for Philip Morris in Manchester that I had the pleasure of leading. Mike delivered on so many fronts; he has a real ability to engage with all types of people which enabled him to quickly build great rapports with his customer base, he has tremendous drive and energy and his daily preparation and admin were always first rate. Subsequently his year end results were outstanding despite having to overcome those set backs that are part of any pilot. I am confident that his well deserved promotion will enable him to set a great example, not just to his immediate team, but all PMI sales teams.
Richard Pattinson – Global Head of eCommerce at Philip Morris Ltd ( prev. Samsung / Nokia / Sky )
I’ve worked with Mike on a number of occasions and he has consistently delivered exactly to brief on time every time and is sensitive to the pressures and demands of launching high profile products in retail.
David Rose – European Business Director at PALLITE.
I would highly recommend Mike to any business looking for a driven individual that thinks outside the box, challenges the norm and not afraid of old fashioned hard work. He worked for me as part of a top project team and it was clear then that he was going to head for success later in his career. All round good guy.
Vinny Terry – Commercial & Operations Director at Clements Ltd.
Clements creative team needed direction, renewed drive and leadership which is why Mike was brought in to the business. Mike settled in to the business quickly, learning the many facets of the sales opportunities and challenges the business faced. He was able to immediately build productive bonds with key client’s that required strong management and a new approach to navigate through some pretty troubled waters.
Mike’s role changed swiftly and broadened with him managing a team of around 10 in different disciplines that saw positive results quickly, with firmer margins and positive increase in turnover heading progressively towards stretch annual targets.
Mike brings personality with an open mind and a solid broad business acumen that enables him to drive positive change.
Jay Bates – Co-Founder of Swapee.me.
I had the pleasure of discussing a project with Mike and I highly recommend him for any professional opportunity. He is an incredibly talented individual who consistently delivers outstanding results. Mike’s expertise, work ethic, and communication skills make him a valuable asset to any team. He is a dedicated professional who is able to identify and capitalize on business opportunities. I have no doubt that he will excel in any role he takes on.
Stacey Pritchard – Managing Director at FEMSS fashion brand for women.
Mike has always been an inspirational leader to me, his expertise, guidance and communication allowed me to flourish in my role. He supported me in developing my own skills which to this day are valuable in me building my brands, he has an un-wavering talent of pushing you to get the very best results, without steam rolling or micro-managing. He has an eye for gaps in strategy, and personal development and a gift of helping to develop these. Whenever there is talk of management, leadership or mentorship Mike is the example I use as the absolute epitome of what excellence looks like. His attitude, support and knowledge have stuck with me for many years. I wouldn’t hesitate in recommending Mike to any business.
Please contact me.
07825 069470 or mike@sandersbusinessconsultancy.co.uk